Test rounds with previously released models from the brand to approve material styles, cameras, and animation moods.
Y-FLASH
For this launch, our central concept was "Kinetic Fluidity." We wanted the viewer to feel the run even before putting on the shoes. We moved away from traditional running locations and created a visual universe focused on the architecture of movement. We used light as a key narrative element: dynamic beams of light that "scan" the shoe's technology, revealing upper textures and sole details, simulating the energy generated with each stride. The color palette was designed to create contrast between the urban/nighttime environment and the vibrant colors of the new LYND models, ensuring that the product was always the star of the show.
